Аннотация: To push through a content for the reporting on results. To create mirages. The note.
To push through a content for the reporting on results. To create mirages. The note.
The so-called Russial cinema, which has grown up in the midst of a criminal sub-culture, found itself in a paradoxical situation.
The public watch not so much the films themselves as the plots of initiative film critics (bloggers) about these films.
However, those in power (in the sphere of contemporary Russial culture) cannot take the most obvious and logical steps: they are not ready to start rewarding by premiums and awarding by state awards the initiative film critics (bloggers).
The most dangerous and most unacceptable is in some form to recognize a cinema rubbish - as a cinema rubbish. In this case, organizations and significant flows of film money are questioned; as well as - pseudo figures, who impress no one, but whose names are pronounced on radio and television thousands of times with the epithets 'famous', 'wonderful', 'outstanding'.
So, a brief description of the situation. A huge state money allocated for kino sphere. As well there are state organizations that take care of the process of creating films, films that nobody need. There are films that are not in demand, films which are actively baking by a kino clientēla, which has access to algorithms for obtaining a kino means.
A description of the task. Put a "respectable clothes" on this whole mechanism and this whole process. Justify ("from a public point of view") this whole process of creating uninteresting films. To inflate "cultural bodies" through the propaganda straw of the state media and cultural observers, who settled near state fonds.
The proposed algorithm. For certain periods of time (approximately 10-15 days) on specific Internet platforms to post films that are of a little interest ones - for free viewing. Call all this a film festival. For the sake of solidity, perform subtitling and dubbing of these films in foreign languages.
There is a subtle point in this algorithm. It is necessary to provide a favorable media rustle about all these events and a some figures for the attendance of Internet platforms on which the films are posted for free viewing. All this - given the state's injection of money into the cinema sphere - is not so difficult to do.
For example, how many film and theater actors are there in Russia? Let's say 50,000 (fifty thousand). If each of them watches 100 films (or he paints that he watches), how many views will there be? 5,000,000 (five million)? Here is the success of the online film festival.
However, you do not need to be limited to, for example, 5,000,000 (five million).
In addition to film and theater actors, there are numerous other groups of dependent citizens. A huge number of people are dependent on government funding.
There are automated systems, robots capable of 'visiting' Internet platforms.
So, all this brewed (with a taste of corruption) porridge has every chance to ensure the continuation of the stormy activity.
Cinema oligarchs and cinematic clientēla will create films that are of little use, and that are interesting to few people, receiving very substantial money for this.
And proactive film critics (bloggers), whose works are really popular, will continue to remain outside the official structures and beyond the boundaries of official recognition.
What can't to done for the sake of gratuitous state money, which can be divided under a plausible pretext, and for the sake of inflated cultural persons who are ready at the right moments to stand nearby and to declare about a political support ...
November 19, 2021 00:48
Translation from Russian into English: November 19, 2021 01:59
Владимир Владимирович Залесский 'Пропихнуть контент для отчетности. Втирать очки. Заметка'.
{ 2547. Пропихнуть контент для отчетности. Втирать очки. Заметка.
MMDXVII. To push through a content for the reporting on results. To create mirages. The note. (English). }