Аннотация: The Sketch about the likes to Ancient Greece and about adv-ins
The Sketch about the likes to Ancient Greece and about adv-ins
The boss began the meeting:
- Remember cultural value of Ancient Greece! Who of you has read of Democritus?
All were silent.
After listening to the silence, the boss explained with a satisfied look:
- Democritus has understood that it is impossible to enter the same river twice. In translation from Ancient Greek language on modern it means that in earlier not glitching process of "work" with owners of cars difficulties have begun ... Developing Democritus's doctrine, I say: any river can shoal or dry up.
Remember Plato! What are your creative ideas?
There was a head of the "automobile" "direction":
- What is the car?
The boss has felt a vibrosignal. On his cell phone there was a call from the phone number having the name "InsAdv". [Insurance advertizing] Without interrupting a meeting, the boss has decided to bring a phone to his ear. But was followed by the end of a phone call...
- The idea is simple, - the head of the "automobile" "direction" continued, - Cars are means of transportation.
Why a compulsory insurance of cars is, let us assume, carried out? It is a question philosophical ...
Eventually, any subject is dangerous or potentially dangerous by something ...
But why compulsory insurance of cars became possible, became a practice, become a rule? Yes because it was succeeded to interconnect in the public consciousness the three concepts: "security" - "car" - "insurance".
It is clear, that it is convention. To the place of "car" in principle it is possible to put anything: electrical equipment, food goods. - Yes anything.
Remember classics, the film by Sergei Eisenstein! The baby carriage rolls down the steps! Can't she bring down from legs, overturn the person going along the steps?! And can't he fall and traumatize own head?! Somewhere, whether in the north, whether in the south, such case was ... Someone from someone heard ... But who and with what financial resources in such situation will make a compensation?!
But imagine that you, even before wide circulation of cars among "ordinary people", set a task to organize obligatory insurance of owners of baby carriages! In that case, it would so much a loud noise! "Young parents do not have much money!". "If such a situation happens, then nothing prevents the owner of a baby carriage and the injured person to settle the matter between themselves without any additional organizations!".
There would be philosophers who would reflect on the notion of "caution". You go in the public place, - look around. The baby carriage is rolling towards you on steps - take precautionary measures. You will be reasonably careful - you will save time, - If to compare to expenses of time for a jogging trainings along an "entertaining" institutions...
Generally, there is always an element of risk in life. For example, the risk became standard - that the owner of the car will acquire invalid (owing to different circumstances) the policy (confirmation document) of obligatory insurance.
If you demonstrate a reasonable care, you save money. At a "fears", at mass phobias (artificially caused) the pocket begins to be exempted from money.
So, "we will return to our muttons". There are two subtle aspects!
First, slightly sudden stream of rather cheap second-hand foreign cars has allowed to buy own car to a great number of "new" owners. It is clear, that they considered themselves people of new social level. Psychology!
Secondly, you didn't think, for example, such a fact: multi-storey panel building. Garages aren't enough, and they cost much. Near the multi-storey panel building - where to live rather it isn't comfortable, but where apartments are cheap, - foreign cars of foreign brands park. Again "psychology"!
"Psychology" plus readiness to spend money for the long-awaited car plus some financial security. Plus lack of financial literacy. Here also it has turned out "to push"! "Alchemy"! The formula "security" - "car" - "insurance" has turned into real money! Really big real money!
And if such focus has turned out, now in place of the "car" you need to put "means of transportation".
I hope, the idea is clear!
The head of "automobile" "direction" has finished an explanation of the idea optimistical exclamation: ""Music" of the non-state pension funds sounds in our souls!".
- Correctly! - the boss has estimated. - Let's remember the poetry of Homer ... ... "Odyssey" ... Let's think of a simple question: Charybdis was swallowing a ships of certain types? Or any means of water transportation? So we absorb the ancient wisdom of Democritus.
The deputy boss stood up:
- Don't try to seem "too smart". Recently on the air a some intellectual individual objected to "national economy of lending rates (of loan percents)". Tomorrow the other individual will say that "tightening the screws" does not give a useful result, and the stupefied "reality" drivers in principle can not act safely.
The people who have become stupid from "reality" are generally dangerous: "on the road" as well as not "on the road"!
We need to understand what a "useful result" is! Concentrate!
The boss looked at a cell-phone. A call from the phone number having the name "InsAdv" appeared again. And again the end of a phone call...
- Don't act primitively! - the deputy boss explained. - You must not to mention about existence of The Rules of traffic, of the need of their observance! It is desirable to bypass these subjects!
"Forget" about existence of The Rules of traffic!!!
(The boss has kindly nodded at these words).
- What and to whom can these topics give: (1) The Rules and (2) a compliance of The Rules? - the deputy boss continued. - To us - anything!
It is necessary to involve more and more masses of the population in more and more favorable combinations for us!
How "to make presentation of the theme"? All ingenious is simple. Person. He is defenseless. He is helpless. He can be traumatized! Injured! Damaged! What's next? The person in confusion! Ah! We have to take care of unfortunate! We have to provide him guarantees! Ha-ha-ha!!!.
Participants of the meeting have begun to smile. The boss has made the face of a kind man.
- Be a little more cunning, - one of grown wise "scientific consultants" has continued a subject. - It isn't necessary to speak about all "other" means of transportation at once. In order to win, "them" need to separate. Let some of you speak about electric means and others about non - electric. One let tell about danger electric means, others about danger of not electric! We will see what variant "will pass" quicker! When "we create opinion", then we will unite these two choirs!
It is clear?
The call from the phone number having the name "InsAdv" has again appeared. And again the end of a phone call...
Participants of the meeting have felt, that the topic had been disclosed and the goals had been set.
- You can go, - the boss has said at last. - Also you remember: "do not put eggs in one basket!"! The budget - not a bottomless barrel... There have to be parallel, fallback options. However, in a prize, - at favorable succession of events, - there will be all ... Except...
With a smile, participants of the meeting went to their office-rooms. "Even a one human can not to stay away from an important matter," - one of them joked.
- Charybdis continues to swallow! - another has laughed. - We must respect the cultural significance of Ancient Greece!
August 15, 2018 - on August 16, 2018.
Translation from Russian into English: August 17, 2018 15:35.
Владимир Владимирович Залесский "Скетч о симпатиях к Древней Греции и о рек-стра".